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Re: SonyEricsson's new phone announcements

Posted: 03-02-2006, 12:56 PM
The Drone
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In article <sfpd02lt2k2nsiso1cbr6ssfqtb6f7i8um@4ax.com>, Ed Chilada
<nospam@nospam.com> writes

>What is it with SE an announcing new phones this year?

>Their product line has 14 (!!) phones listed as "Coming Soon".

><http://www.sonyericsson.com/spg.jsp?...template=pp1&z
>one=pp&lm=pp>

>Isn't it about time they stopped announcing phones and actually
>released some of them? It looks a rather confused line up anyway -
>would you buy an W810i knowing that the W950i was due?

In the computer business, in days of yore when IBM ruled the roost, they
used to announce stuff ages before it was available. The reason behind
this approach was to make anyone thinking about ordering a competitor's
product put off a decision until that bigger/better/faster/cheaper
offering from Big Blue was available. We called it vapourware. I guess
there's something similar behind SE's approach.
--
Peter
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Responses to "Re: SonyEricsson's new phone announcements"

R. Mark Clayton
R. Mark Clayton's Avatar
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Re: SonyEricsson's new phone announcements
Posted: 03-02-2006, 01:12 PM

"The Drone" <wsne@zzmail.org.uk> wrote in message
news:ZFS121HQuuBEFwB2@zzmail.org.uk...
> In article <sfpd02lt2k2nsiso1cbr6ssfqtb6f7i8um@4ax.com>, Ed Chilada
> <nospam@nospam.com> writes
>
>>What is it with SE an announcing new phones this year?
>
>>Their product line has 14 (!!) phones listed as "Coming Soon".
>
>><http://www.sonyericsson.com/spg.jsp?...template=pp1&z
>>one=pp&lm=pp>
>
>>Isn't it about time they stopped announcing phones and actually
>>released some of them? It looks a rather confused line up anyway -
>>would you buy an W810i knowing that the W950i was due?
>
> In the computer business, in days of yore when IBM ruled the roost, they
> used to announce stuff ages before it was available. The reason behind
> this approach was to make anyone thinking about ordering a competitor's
> product put off a decision until that bigger/better/faster/cheaper
> offering from Big Blue was available. We called it vapourware. I guess
> there's something similar behind SE's approach.
> --
> Peter

Motorola used to do this with chips (e.g. 68000), and I am still waiting for
the MPX (announced Feb' 2004) so I guess they still do!


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matt weber
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Posts: n/a
 
Re: SonyEricsson's new phone announcements
Posted: 03-02-2006, 09:34 PM
On Thu, 2 Mar 2006 12:56:48 +0000, The Drone <wsne@zzmail.org.uk>
wrote:

>In article <sfpd02lt2k2nsiso1cbr6ssfqtb6f7i8um@4ax.com>, Ed Chilada
><nospam@nospam.com> writes
>
>>What is it with SE an announcing new phones this year?
>
>>Their product line has 14 (!!) phones listed as "Coming Soon".
>
>><http://www.sonyericsson.com/spg.jsp?...template=pp1&z
>>one=pp&lm=pp>
>
>>Isn't it about time they stopped announcing phones and actually
>>released some of them? It looks a rather confused line up anyway -
>>would you buy an W810i knowing that the W950i was due?
>
>In the computer business, in days of yore when IBM ruled the roost, they
>used to announce stuff ages before it was available. The reason behind
>this approach was to make anyone thinking about ordering a competitor's
>product put off a decision until that bigger/better/faster/cheaper
>offering from Big Blue was available. We called it vapourware. I guess
>there's something similar behind SE's approach.
It also forces the competition to match price performance today
against a product that really does not exist.
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