NEWS: Samsung creeps up on Motorola
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Samsung's share of the global mobile phone market has jumped 34 per
cent since last year, thanks to the success of its clamshell phones
with digital cameras.
At this time last year, Samsung had just 10.3 per cent of the global
market, but it now holds a 13.8 per cent share, having shipped 22.7m
phones in the third quarter to the end of September.
According to the latest figures from In-Stat/MDR, Samsung is still a
long way off market-leading Nokia, which has a 31.2 per cent share of
the market. But it does mean that the Korean mobile manufacturer
threatens the second-place position of Motorola, which has a 14.1 per
cent market share.
"On a global basis [Samsung's] success is distribution and product
branding," said Neil Mawston, senior analyst with Strategy Analytics,
speaking to ElectricNews.net. "Their handsets are more widely
distributed than before and the product quality and design quality
have all improved significantly."
He said that consumers were looking for alternatives to the so-called
"candy bar" form factor and were looking to upgrade from
black-and-white screens, and that Samsung had developed some of the
best alternatives.
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John Navas <http://navasgrp.home.att.net/#Cingular>
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